How to Get Filthy Rich in Rising Asia is a 2013 novel by Mohsin Hamid that tells the story of an unnamed boy from a rural background who rises to become a corporate tycoon in an unnamed "rising Asia" city. The book uses the format of a business self-help guide, told from the protagonist's perspective ("you"), to narrate his journey to wealth, often juxtaposing it with his pursuit of a "pretty girl" whose life also progresses alongside his. The novel is a literary exploration of rapid economic growth, materialism, and the often contradictory paths of love and wealth in a contemporary, transitional society.